Apple Business (formerly Business Connect)

Add order, booking and menu buttons on Apple Maps

Open the location in Apple Business, select the icon next to Actions, choose an action type such as Reserve or Menu, paste your URL and save. Apple approves each Action, which can take up to three business days.

6 steps

  1. Step 1: Sign in at business.apple.com with a user who can manage locations. Choose Brands > Locations and select the location.
    1 min
  2. Step 2: Select the icon next to Actions, then Add.
    1 min
  3. Step 3: Choose the action type from the Action menu, enter the URL of the matching page on your site, and select Add.
    3 min
  4. Step 4: Select Save. Repeat for each other action type you want.
    3 min
  5. Step 5: To pick which button leads, select Change Primary Action, choose one and select Change, then Save.
    1 min
  6. Step 6: Check the place card preview, then wait for Apple's approval.
    up to 3 days
  7. Arrived: Your buttons appear near the top of your Apple Maps place card, with your Primary Action beside the website button and the rest under More.

Checked 13 Nov 2026 · source: support.apple.com

No website on your listing?Google's free business.site websites were switched off in 2024. B12 builds one from your listing details. Build one with B12 (partner) B12 is our website partner; we may earn a commission if you sign up. It does not change what we write.

What Apple means by Actions

Apple’s term for order, booking and menu buttons is Actions. They’re links from your place card straight to the right page on your website, so a customer looking at you in Maps can reserve a table or start an order in one tap. Apple says Actions can be created in the Apple Business portal or through the Apple Business Partner API.

On the place card, your first Action becomes the Primary Action automatically. It shows as a button next to your website button. Any others sit under More. Choose the primary one by what most customers come to do: Reserve for a restaurant that books out, Pickup for a takeout counter.

Calling isn’t an Action. The place card already offers a Call option, and Apple’s insights count calls separately from Brand Actions. If calls are what you want, the work is keeping your phone number right.

Apple’s guidelines are short but strict:

  • One Action per action type. You can’t have two Reserve buttons.
  • A URL can only be used for one action type. Point Menu and Order at different pages.
  • Each Action must link to a page on your website.
  • Your URL can’t exactly match a third-party partner’s Action URL.
  • No GCLID parameters, login trackers, single sign-on links or tokens in the URL.
  • UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) are allowed, and Apple suggests them so you can see what people do afterward.

Link to the page that does the job. A Reserve button that lands on your home page is a lost customer.

Partner Actions

Third-party partners can also have Actions on your place card, separate from the ones you create. If you disable or remove a partner’s Action, Apple says the remaining partner Actions go back to the Apple Maps default sort order. You manage your own Actions and partner ones side by side, but Apple’s guide doesn’t describe in detail how partners set theirs up.

Approval and timing

Apple approves each Action before customers see it, which can take up to three business days. Customers also need iOS 17.4 or iPadOS 17.4 or later to see them. Apple doesn’t state a maximum number of Actions, beyond the one-per-type rule.

If it doesn't work

  • The button doesn't appear for some customers: Apple says Actions need iOS 17.4 or iPadOS 17.4 or later.
  • Apple won't take a URL: each URL can be used for only one action type and can't exactly match a third-party partner's Action URL.
  • Your link carries a Google click ID, login token or single sign-on parameter: Apple prohibits those. Use plain URLs or UTM tags.
  • You want a Call button: calling is already a standard place card option, counted in insights, so you don't add it as an Action. Just keep your phone number correct.
No website on your listing?Google's free business.site websites were switched off in 2024. B12 builds one from your listing details. Build one with B12 (partner)B12 is our website partner; we may earn a commission if you sign up. It does not change what we write.

Questions owners ask

Which action types can I add?

It depends on your category. Apple's example for restaurants lists Menu, Reserve, Waitlist, Pickup and Delivery, and says each category has several action types. Some category types may not take an Action at all. Apple doesn't publish a full list.

Can I use my booking platform's link?

Apple says each Action must contain a path to a page on your website, and your URL can't exactly match a third-party partner's Action URL. Third-party partner Actions are a separate category that Apple handles apart from yours.

How do I see whether people use the buttons?

Apple Business insights count place card interactions, including taps on Brand Actions such as reserve, order or view menu. Apple's URL guidelines allow UTM parameters, so you can also tag each Action link and track visits in your own website analytics.

Can I turn a button off for a while?

Yes. Open the location, select the icon next to Actions, find the Action and select Disable, then Save. Remove deletes it entirely. Removed Actions no longer appear on the place card.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check