Fix your Apple Maps listing
18 guides, last checked 13 Nov 2026
Every iPhone opens Apple Maps by default, and Siri and Spotlight pull business details from it, so a wrong pin or missing hours there costs customers you never see. Apple Business, which replaced Apple Business Connect in April 2026, is Apple’s free tool for claiming and managing that place card.
These guides cover claiming and verifying, the fields Apple lets you edit, Showcases and actions, and what to do when the listing is missing or wrong. Each is checked against Apple’s own Apple Business guide.
- What Apple Business Connect was, and what replaced it: Apple Business Connect was Apple's free tool for managing how your business appears on Apple Maps. On April 14, 2026 it was folded into Apple Business, which now handles place cards, photos, showcases and insights.
- Claim your business on Apple Maps: If your business already shows on Apple Maps, you claim it in Apple Business by searching for it under Add Location and proving you run it, usually with a phone call to the number Apple has on file.
- Add a new business to Apple Maps: Sign in to Apple Business, choose Brands > Locations > Add Location, and use "Add a new location with this name." Enter the address, pin, category, phone and hours, then get your organization verified.
- Verify your business with Apple: Apple verifies the organization, not just the listing. In Apple Business you submit two proofs, such as an EIN or D-U-N-S Number plus a DNS record or document, and Apple reviews them, usually within five business days.
- Change your hours on Apple Maps: Open the location in Apple Business, update normal hours, and add temporary special hours for holidays or one-off closures. If Apple changed your hours after customer reports, review the alert and edit them back.
- Change your address or map pin on Apple Maps: In Apple Business, open the location and drag the map or enter coordinates to fix the pin. Apple's guide doesn't give step-by-step address editing for one location; for a move, you can close the old place and add the new one.
- Add photos, a logo and a cover photo on Apple Maps: In Apple Business, open the location, select Photos and Add Photos, and upload HEIF, JPEG or PNG files. Apple reviews every photo, logo and cover photo before customers see it, which can take up to three business days.
- Create a Showcase on your Apple Maps place card: In Apple Business, open the location, select Showcases and Create, add a square photo, a heading of up to 38 characters, a body of up to 100, an Action button and dates, then send it to Apple for review.
- Add order, booking and menu buttons on Apple Maps: Open the location in Apple Business, select the icon next to Actions, choose an action type such as Reserve or Menu, paste your URL and save. Apple approves each Action, which can take up to three business days.
- How ratings and reviews work on Apple Maps: Apple's own ratings are thumbs-up or thumbs-down votes on a few categories, not written star reviews. They aren't tied to the rater's Apple Account, and Apple Business gives owners no way to reply to or remove them.
- Report or fix wrong information on Apple Maps: Owners should edit the place card in Apple Business, which is faster and under their control. Anyone can also use Report an Issue in Apple Maps; Apple reviews reports but doesn't say how long it takes.
- Add users and give an agency access in Apple Business: In Apple Business, go to People > Users, select Add, then Send Email to invite someone by their Apple Account with a role and brand. For an outside agency, share access by Partner Organization ID instead of adding them as a user.
- Manage multiple locations on Apple Maps: Apple Business lets you add or edit locations in bulk by downloading a template, filling it in and uploading it as CSV, TSV or XLSX. Apple reviews new locations within up to five business days. Bulk editing needs five or more locations.
- Mark your business closed on Apple Maps: For a permanent closure, open the location in Apple Business and choose Preferences > Manage > Remove Location > This location is permanently closed. For a temporary one, add the closed dates as temporary special hours.
- Set up Branded Mail (and what happened to Business Caller ID): Branded Mail shows your brand name and logo next to your emails in Apple's Mail app and iCloud Mail. You set it up under Brands > Branded Mail. Apple's current Apple Business guide doesn't document Business Caller ID at all.
- Read your Apple Maps insights: Open the location in Apple Business and select Insights. You'll see how many people tapped you in search, whether they searched your name or a category, and what they did on your place card: directions, calls, website and Actions.
- Business not showing on Apple Maps: Most often the location was never added, is still waiting on organization verification or brand approval, or Apple changed its status after customer reports. Check the location's status in Apple Business before creating anything new.
- Apple verification failed or stuck: what to do: Apple's guide doesn't list why verifications fail or describe an appeal. Make sure your legal name matches your documents, submit two strong methods, keep the 60-day limit in mind, and contact Apple Business support if it stalls.
What changed
Apple Business app added for users with the right permissions
Apple added instructions for using the Apple Business app, which users with the needed permissions can use to work on the account. Apple's announcement says the companion app needs iOS 26, iPadOS 26 or macOS 26. Check that the person who updates your place card has a role that allows it.
Apple Business lets you add and edit multiple locations at once
Apple added the ability to add and edit multiple locations, with new help topics on adding, editing and removing them. If you run several branches, you no longer need to update each place card one by one. Check hours and addresses for every branch after a bulk edit.
Apple clarifies when a domain TXT record can be removed
Apple added guidance on when you can remove the TXT record used to verify your domain, and a note not to remove the one used for Verify with Wallet on the Web. If you verified a domain for branded email, check this before your web host or IT person cleans up DNS records.
Agencies can accept Apple Business invitations and manage your brand
Apple added the ability for third-party partners to accept pending invitations, review changes to their access and manage another organization. It also added a way to move content from Apple Business to Apple Ads. If an agency manages your listing, review what access you granted.