Short on purpose
Google’s video requirements are tight: up to 30 seconds, up to 75 MB, and 720p resolution or higher. There is no separate video menu. You upload clips the same way you add photos, from the Photos section of your profile, and they sit in the same gallery.
Thirty seconds sounds limiting, but it suits how people use a profile. Someone deciding whether to visit wants a quick look, not a brand film.
What makes a good profile video
Google’s Maps guidance applies to videos as well as photos. Its key points for video:
- Capture it at the place you’re posting about.
- Keep the place as the main subject, not people talking to the camera.
- Stable footage is most helpful. Avoid shaky, out-of-focus, distorted or corrupted clips.
- Skip heavy edits, stock footage and material made by others.
With those rules in mind, a few ideas that work for most local businesses:
- A walk from the parking lot to the front door, so first-time visitors know what to look for.
- A slow pan around the dining room, salon floor or showroom.
- A before-and-after of a job, filmed on site, for trades that work at customers’ homes.
- A look at the kitchen, workshop or equipment, if that’s part of what customers pay for.
Film in daylight or good indoor light. A phone resting against something solid gives steadier footage than a handheld walk.
Getting the file right
Most phones record well above 720p, so resolution is rarely the problem. Length and size are. A 30-second 4K clip can exceed 75 MB, so export at 1080p if the upload is refused. Trim on the phone before you transfer the file. If you want several clips, film each one as its own short take instead of cutting up one long recording. Separate takes tend to come out steadier, and each one can show a single thing well.
After upload
Google says photos and videos can take 24 to 48 hours to appear. Pending videos aren’t visible to customers, and nothing shows until the profile is verified. If a clip comes back Not approved, it was flagged against the content policy. Reshoot rather than re-editing the same footage.
If it doesn't work
- Upload refused: check the length (30 seconds max), size (75 MB max) and resolution (720p or higher).
- Video stuck on Pending: it may still be processing, or the profile isn't verified. Pending videos stay hidden.
- Video marked Not approved: it was flagged under the content policy. Reshoot at the location, steady, with the place as the main subject.
- A customer video misrepresents you: report it from Photos with Report a problem. You can't delete it yourself.
Questions owners ask
Can I upload my TV ad or a promo reel?
Google's Maps guidance asks for media captured at the place, with the place as the main subject, and warns against heavily edited content and imagery made by others. A polished ad with graphics and stock footage is a poor fit and may be rejected.
Can I add a video from my phone?
Shoot it on your phone, yes. For the upload, Google's help gives computer steps only (Google Search or Maps, then Photos). Our advice: trim the clip on the phone, send the file to a computer and upload it from there, so you follow the documented route.
Do customer videos show on my profile too?
Yes. Customers can add photos and videos, and you can't delete theirs. If one breaks Google's policies, report it; Google says review can take several business days.
Sources
- Manage your Business Profile photos & videos (support.google.com)
- Maps user contributed content policy: photos and videos (support.google.com)
- Report inappropriate photos or videos on your Business Profile (support.google.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.