Google Business Profile

How to add or change the website on your Google profile

Select Edit profile on your Business Profile, enter the full web address including https://, and select Save. Google reviews the change before it shows.

5 steps

  1. Step 1: Sign in with the account that manages the profile and go to business.google.com, or tap Business in the Google Maps app.
    1 min
  2. Step 2: Select Edit profile and find the website field.
    1 min
  3. Step 3: Type the full address, starting with https:// or http://, for the page that represents this location.
    1 min
  4. Step 4: Select Save, then use Check your edit status from Google's help page if it hasn't appeared.
    1 min
  5. Step 5: Open your site and confirm Googlebot isn't blocked, and check Search Console for penalties on the domain.
    10 min
  6. Arrived: The new link shows on your profile once Google approves it. Google says reviews usually take about 10 minutes but can take up to 30 days.

Checked 13 Nov 2026 · source: support.google.com

No website on your listing?Google's free business.site websites were switched off in 2024. B12 builds one from your listing details. Build one with B12 (partner) B12 is our website partner; we may earn a commission if you sign up. It does not change what we write.

The website button on your profile is one of the main ways a curious searcher becomes a customer. They check your hours, glance at reviews, then tap through to see your work, prices or menu. If the link is missing, broken or lands on the wrong place, you lose that person at the moment they were most interested.

What Google wants in the field

The website field takes one address, and Google’s edit page asks for the full URL including https:// or http://. Beyond that, the guidelines set a few expectations:

  • The site should represent this business. A phone number or website should stand for the specific business location, and Google prefers that it be under your direct control.
  • No redirect tricks. The guidelines say not to give URLs that redirect or refer users to other landing pages, and they name social media pages in particular.
  • Make it crawlable. Google asks that Googlebot not be blocked on the site and suggests checking Search Console for penalties.

If you run several branches, a page per location (with that branch’s address and phone) is cleaner than sending every profile to your home page.

Website changes go through the same review as other edits. Google says most are checked in about 10 minutes, but some take up to 30 days. While waiting, the change shows as Pending. If Google can’t confirm it, it may be Not approved, and Google says you may be able to appeal rejected business information edits.

If your profile isn’t verified yet, you can still set the website; Google lists it among the fields editable before verification.

Your social profiles have a separate home. Google allows one link per platform for Facebook, Instagram, LinkedIn, Pinterest, TikTok, X and YouTube, in select regions. Some categories also get extra link fields for orders, reservations or appointments, so you don’t have to cram your booking page into the website slot.

When you don’t have a site yet

Leaving the field empty is allowed, but you give up the main path from your profile to more detail about you. If you used to have one of Google’s own free sites from the Business Profile, those no longer work, and the link on your profile should point somewhere live. A simple one-page site with your services, area, hours and contact details is enough to fill the gap.

If it doesn't work

  • Edit says Not approved: Google may decline changes it can't confirm. Make sure the site clearly names this business and location.
  • Link points to a Facebook or Instagram page: Google's guidelines say URLs must not redirect users to other landing pages, including social media pages. Use a site of your own, and add socials in the separate social links section.
  • You use one site for many branches: link to the page for this specific location where you can.
  • Edit still Pending after weeks: re-check you are signed in to the owner or manager account, then contact support.
No website on your listing?Google's free business.site websites were switched off in 2024. B12 builds one from your listing details. Build one with B12 (partner)B12 is our website partner; we may earn a commission if you sign up. It does not change what we write.

Questions owners ask

Can I use my Facebook page as my website?

Google's guidelines say not to give URLs that redirect or refer users to landing pages other than the business's own, and they name pages created on social media sites. Social links have their own section, with one link each for Facebook, Instagram, LinkedIn, Pinterest, TikTok, X and YouTube, in select regions.

Why does Google mention Googlebot and Search Console?

Its edit page asks you to make sure Googlebot isn't blocked on your site and to check Search Console for possible penalties. A site Google can't crawl, or one with problems, is a weak link from your profile.

Can I add separate links for booking or ordering?

Some categories can. Google says certain businesses can add extra links for online orders, reservations or appointments, separate from the main website field.

Do I need to be verified to change the website?

Not always. Google lists the website among the details you can edit on an unverified profile, along with name, category, address, hours and phone. Verification is needed to edit everything else.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check