Two places to look
There’s no separate “appeal tracker”. The same appeals tool you used to submit is where the status lives. Each decision on your profile is listed with its date, reason, policy link and a status label. The second place is your email: Google sends the decision there, to the account that filed the appeal.
If the restriction was on your Google Account rather than a single profile, the appeal lives on your My accounts restrictions page, and that’s where its status shows.
Reading the labels
Google lists five labels without spelling out what each means. Read plainly, each points to a different next move:
| Status | What it tells you | What to do |
|---|---|---|
| Submitted | Received, no decision yet | Wait. Don’t resubmit. |
| Approved | Appeal succeeded | Check the profile is live and correct. |
| Not Approved | Appeal denied | See if an additional review is possible. |
| Can’t be appealed | This decision isn’t eligible | Contact support for guidance. |
| Eligible for appeal | You haven’t used your appeal | Submit it if you’re ready. |
The last one surprises people who thought they’d already appealed. If you closed the tab before ticking the confirmation box and selecting Submit appeal, nothing was sent.
Waiting well
Google’s appeals page gives up to 5 business days for a decision. While the status says Submitted, the useful things are small: keep the profile unchanged, don’t delete it, and don’t create a replacement. Google’s policy overview notes that appeals can be rejected when the profile was deleted before review or the content was already edited.
Check the inbox tied to the Google Account you used, not your usual work email if they differ. Decision emails can land in spam. The tool shows no queue position or partial progress, so the label and that email are all you’ll see until a decision arrives.
Bulk appeals report back once
Agencies and chains that filed a bulk request for 10 or more locations get a status update and a single email only for the profile they selected in the tool. The others won’t show their own update there, so record which locations you included and check each one on Maps after the decision.
If it doesn't work
- Status still says Submitted after a week: Google's appeals page says decisions can take up to 5 business days. Past that, contact support rather than appealing again.
- The profile isn't listed in the tool: you may be signed in with the wrong account. Use Switch account.
- It says Eligible for appeal: your appeal wasn't submitted. Go through the steps and select Submit appeal.
- Bulk appeal for many locations: Google only updates the status of the profile you selected in the tool.
Questions owners ask
What do the appeal statuses mean?
Google lists the labels without defining them in detail. In plain terms, Submitted means Google received the appeal and hasn't decided. Approved means it succeeded. Not Approved means it was denied. Can't be appealed means that decision isn't eligible for appeal. Eligible for appeal means you haven't used your appeal yet and still can.
Can I send a second appeal to hurry things up?
No. Google says appeals can only be submitted once and asks owners not to submit multiple appeals for the same issue before a decision. A duplicate doesn't jump the queue.
The status hasn't moved in two weeks. What now?
Contact Business Profile support through the Help Center rather than appealing again, since Google says appeals can only be submitted once. Give the date you submitted and the profile's name and address so support can find the case.
Sources
- Appeal Business Profile content & profile restrictions (support.google.com)
- Fix suspended or disabled profiles (support.google.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.