Correction or move? Decide first
Google handles two very different situations through the same address box. One is a correction: the street number is off by one, the suite is missing, or the ZIP code is wrong, but your business sits exactly where it always has. The other is a relocation, where you now operate from a different building.
The address editor is built for the first case. For the second, Google’s policy overview says a business that has relocated must mark the existing profile as permanently closed and set up a new one at the new address. Typing a new street into the old profile is the shortcut many owners try, and it is the one most likely to stall. Read the moved-business guide if that is your situation.
What Google checks
Every address edit on a verified profile is reviewed against Google’s guidelines for representing a business. The reviewer, human or automated, is asking one question: can Google confirm this is accurate? Things that help: the address matches the sign on your building, your website and your paperwork. Things that hurt: a mailbox store, a P.O. box, a “virtual office” with no staff, or decorative text such as directions added to the address line.
If you show an address, Google expects permanent signage with your business name at that spot. Without a sign, a reviewer has little to confirm a corrected address against.
One group can’t use the editor for a move at all. Google rejects location edits from dining, lodging and entertainment venues that try to point an existing profile at a new building, because the physical place is tied to the customer experience.
When the editor won’t take a correction
Google’s policy page also says that if your business has not moved but the address on Google is wrong, you must contact Google. In practice the editor often accepts simple corrections. When it doesn’t, the contact form is the next stop. Businesses in the UK or EEA can appeal rejected address edits through the appeals tool; elsewhere, Google directs you to its contact page.
Two rejections, then send proof
If you have resubmitted the same correction twice and it keeps coming back Not approved, stop. Repeat edits don’t speed anything up. Gather a utility bill or registration showing the exact address, then contact Google support with it.
If it doesn't work
- Edit says Not approved: compare the address with your signage, utility bill and business registration. Google rejects what it can't confirm. Outside the UK and EEA, ask Google through its contact form.
- Google asks you to verify again: that is expected after an address change on a verified profile. Have proof of the business at the new address ready.
- You only meant to fix the pin, not the address: use Adjust and leave the address fields alone.
- You actually moved premises: stop here and follow the moved-business process instead of editing.
Questions owners ask
Can I use a P.O. box or a virtual office as my address?
No. Google's guidelines rule out P.O. boxes and remote mailboxes. A rented mailing address where you don't operate isn't eligible either. Co-working space counts only if your office has clear signage and your staff receive customers there during business hours.
Where does the suite number go?
Google's guidelines say to enter the physical street address on Address Line 1 and the suite or mailbox number on Line 2. Suite and floor numbers are fine to include.
Will changing the address make me verify again?
On a verified profile, Google's edit page says moving to a new address requires verification again. A pending postcard also stops working if you change the address while you wait, so finish verification first.
Can I write directions like 'across from the park' in the address?
Google asks you not to. Cross-streets and landmarks are allowed only where the official street address doesn't pinpoint the location. Otherwise, keep to the official address parts.
Sources
- Edit your business address and map pin (support.google.com)
- Edit your Business Profile (support.google.com)
- Guidelines for representing your business on Google (support.google.com)
- Overview of Google Business Profile policies (support.google.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.