Google Business Profile

How to manage several business locations on Google

Each location gets its own Business Profile. A few can be added one by one; with 10 or more you can add, verify and manage them in bulk from Business Profile Manager, organized in business groups.

7 steps

  1. Step 1: Sign in to Business Profile Manager at business.google.com, ideally with a Google Account on your business email domain.
    1 min
  2. Step 2: Open the Businesses tab, select Create group, name it and select Create so your locations sit together.
    2 min
  3. Step 3: For a handful of locations, add each one separately. From Google Search you can use More, then Add a new Business Profile.
    10 min
  4. Step 4: For 10 or more, build a spreadsheet with every location you manage, upload it and fix any errors the dashboard flags.
    1 day
  5. Step 5: Request bulk verification: on the left select Verifications, then Chain, then Start, fill out the form and Submit.
    10 min
  6. Step 6: Move existing locations into the group by selecting them, then Actions, Transfer Location, the group and Transfer.
    5 min
  7. Step 7: Use Actions on selected locations for bulk changes, such as marking them closed or open.
    2 min
  8. Arrived: Your locations sit in one group you can share with your team, and once verified they can appear on Search and Maps.

Checked 13 Nov 2026 · source: support.google.com

Two very different setups

Two coffee shops and forty dental offices are not the same job. Google treats them differently too. Below 10 locations you’re essentially running separate profiles that happen to share an owner. At 10 or more from the same business, Google lets you work in bulk: one spreadsheet, one verification request for the whole chain, and changes pushed to many profiles at once.

Either way, the tool is Business Profile Manager, the dashboard at business.google.com that lists all the profiles your account can reach. Even below 10 locations, keep a master spreadsheet of every location, its address and who manages it. It’s the list Google asks for if you later apply for bulk verification.

Business groups keep access sane

A business group is a set of profiles managed together by an organization or a team. Google describes groups as the safe way to share management of locations with several people, and they’re also how location-based ad campaigns get organized. Groups help most when staff come and go. Instead of adding the regional manager to twelve profiles one at a time, you give them access to the group.

A few rules Google spells out:

  • Only organization owners and user group owners can transfer locations or delete a group; members can’t.
  • A group has to be empty before you can delete it, and deleting can’t be undone.
  • Groups owned by a bulk verified account show a green checkmark.

Bulk verification, step by step

Google’s checklist before you apply:

  1. Your spreadsheet lists every profile you manage, not a sample. Google may ask for evidence that your chain is the size you claim.
  2. No verified account for the same business already exists. If one does, share management through a group instead of creating a second account.
  3. Your account has no errors.
  4. You’re the owner or an authorized representative.

Using a Google Account on your business domain matters here. Google notes that non-domain emails can slow verification. You may also be asked for video verification, which needs an authorized person on site at a location.

Until locations are verified, they won’t appear on Search, Maps or other Google properties, even though they’re sitting in your dashboard.

If it doesn't work

  • Bulk verification isn't offered: you need at least 10 profiles from the same business, and duplicate, suspended or disabled ones don't count.
  • You're an agency with several brands in one account: Google says that setup can't bulk verify. Each business needs its own route.
  • Some locations are verified by someone else: request access to those first. Bulk verification won't take them over.
  • Service-area businesses can't use bulk verification at all. Verify those locations individually.

Questions owners ask

Do I need one profile per location?

Yes. Each place customers can visit gets its own profile. Google allows only one profile per business and lists a shared address as a common reason a profile gets treated as a duplicate, so don't make two profiles for one storefront.

How long does bulk verification take?

Google doesn't give a time frame. It reviews your account details, may contact you for more information, and emails a confirmation once it succeeds. Answer any request quickly and keep the spreadsheet complete, because your locations stay off Search and Maps until they're verified.

Can I update all my locations' hours at once?

The bulk management page says you can keep information current by editing in the dashboard or uploading a revised spreadsheet. For closures, the Actions menu lets you mark selected locations temporarily or permanently closed together.

Does a hotel chain have any spreadsheet limits?

Yes. Google lists a known issue: hotel attributes can't be updated through the spreadsheet upload. Those have to be changed through the dashboard or the API.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check