Google Business Profile

Your business isn't showing on Google Maps

Google says only verified businesses show their info on Maps and Search. If you're verified, check for a suspension notice and incomplete details, and allow time: new businesses can take up to a month, edits up to three days.

6 steps

  1. Step 1: Sign in to the Google Account that manages the profile and search my business, or your name and city, to find it.
    2 min
  2. Step 2: Check whether the profile is verified. If you see a prompt to verify, complete it before anything else.
    1 day
  3. Step 3: Look in that Google Account for a suspension or disabled-profile notice, and follow the reinstatement steps if there is one.
    10 min
  4. Step 4: Open Edit profile and make sure name, address or service area, hours and category are filled in and correct.
    15 min
  5. Step 5: Wait out the normal delays: up to three days after edits, and up to a month for a new business.
    3 days
  6. Step 6: Search for your exact name on Maps, then for your main service, to tell a missing profile from a low-ranking one.
    5 min
  7. Arrived: Your profile appears when people search your name. Showing for broader searches like a service plus your town depends on ranking, which isn't guaranteed.

Checked 13 Nov 2026 · source: support.google.com

First, which problem do you have?

“Not showing” can mean two very different things, and the fixes don’t overlap.

  • The profile doesn’t appear even when you search its exact name. That’s a visibility problem. Something is stopping Google from showing it.
  • It appears for its name, but not for “electrician” or “pizza near me.” That’s a ranking problem. Google is showing the profile; it just isn’t putting it near the top for broader searches.

Search your exact business name on Maps, signed out or in a private window, to tell which one you’re dealing with. The rest of this page is about the first case.

The reasons Google gives

Google’s help page on finding your business lists a short set of causes.

It isn’t verified. Google is blunt here: only verified businesses can show their business info on Maps and Search. If your profile still has a verify prompt, nothing else on this page matters until that’s done.

The information is incomplete or wrong. Google says showing up depends on your name, location and other details being correct, complete and current. A profile missing its category or with a broken address can struggle.

It’s suspended or disabled. A profile that breaks the guidelines is hidden from everyone else until the issue is resolved. Google notifies the account that manages it, so check that inbox.

It’s new or recently changed. Rankings for a new business can take up to a month to appear, and edits to business info up to three days.

One more cause sits on Google’s duplicate page: if your profile was flagged as a duplicate of another listing, it won’t appear on Search or Maps.

Common ways owners trigger this themselves

  • Changing the business name or address on a verified profile. Google’s edit page says these can require verification again, and the profile may drop out while that’s pending.
  • Creating a second profile after losing a password, which then gets flagged as a duplicate.
  • Using a virtual office or mailbox address, which Google’s guidelines make ineligible.
  • Editing many fields at once, which can leave the profile in review for days.

Still missing after a month

If the profile is verified, complete, not suspended, not a duplicate, and more than a month old, and it still doesn’t appear for its own name, you’ve done what you can from your side. Google’s help page offers a Contact us link and the Help Community. Bring screenshots of your search and of the profile dashboard.

If it doesn't work

  • You're signed in but can't find the profile: you may be using a different Google Account from the one that owns it. Try each likely account.
  • Google flagged it as a duplicate: a duplicate profile won't appear on Search or Maps. Find the other listing and resolve which one stays.
  • It shows for your name but not for searches like plumber near me: that's ranking. Work on relevance and prominence.
  • Nothing explains it after a month: use the Contact us link in Google's Business Profile Help Center or post in the Help Community.

Questions owners ask

I just verified. Why can't customers find me?

Google says rankings for new businesses can take up to a month to appear in search results. Use that time to complete the profile, add photos and start collecting reviews so it has something to show when it does appear.

I changed my address and now I've disappeared.

Changing the address of a verified profile requires verification again, according to Google's edit page. Until that's done the profile may not show. Check for a verify prompt, and note edits can take up to three days to appear anyway.

I can see my business but my customer can't.

When you search while signed in to the owner account, Google shows you your own profile. Customers may be searching from farther away or using different words. Ask them exactly what they typed, then try it signed out.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check