Profile setup by industry

Google Business Profile setup for barbershops

Use Barber shop as the primary category, post hours walk-ins can trust, mark payment and accessibility attributes, list cuts with prices, and set up a service area only if you cut at clients' homes.

6 steps

  1. Step 1: Select Edit profile and set Barber shop as the primary category.
    2 min
  2. Step 2: Set regular hours that match when the chairs are open to walk-ins, and update them before holidays.
    5 min
  3. Step 3: Open Edit profile, then More, and set Cash-only only if you never take cards.
    2 min
  4. Step 4: Select Edit services and add each cut with its price in the price field, not in the name.
    15 min
  5. Step 5: Add your appointment link if you take bookings, and set it as preferred if several tools appear.
    5 min
  6. Step 6: Upload a storefront photo, the chairs, and close-ups of fades and beard work.
    10 min
  7. Arrived: Walk-ins see when you're open and how you take payment, and appointment clients can book straight from the profile.

Checked 13 Nov 2026 · source: support.google.com

No website on your listing?Google's free business.site websites were switched off in 2024. B12 builds one from your listing details. Build one with B12 (partner) B12 is our website partner; we may earn a commission if you sign up. It does not change what we write.

Categories to consider

  • Barber shop (primary)
  • Hair salon (only if you also run full salon services)
  • Hairdresser
  • Hair removal service

Attributes

  • Cash-only (only if you take no cards)
  • Wheelchair-accessible entrance
  • Wi-Fi
  • Black-owned
  • Latino-owned
  • Veteran-owned
  • Small business

Typical services

  • Men's haircut
  • Skin fade
  • Beard trim and line-up
  • Hot towel shave
  • Kids' haircut
  • Haircut and beard combo
  • Senior haircut
  • House call haircut

Hours are the barbershop’s front door

A barbershop profile is checked most often by someone deciding whether to walk over now. That makes hours the field to get right. Google asks for your regular customer-facing hours. It only tells appointment-only businesses to skip hours. If you take walk-ins, post exact times, and change them ahead of holidays or when a barber is out and you close early. A wrong “Open” sends a customer to a closed shop and often to a one-star review.

Category: barber or salon

Barber shop is the right primary for a shop built on fades, tapers, line-ups and shaves. Google wants the category that best describes the business. If your shop also runs a full salon side with color and styling, Hair salon can be a secondary. Hairdresser is another option some hybrid shops choose. Keep the list short; Google asks for as few categories as possible.

Payment and amenity attributes

Barbers get asked “do you take cards?” more than most. Google lists Cash-only among its attribute examples. Set it truthfully, and turn it off once you add a card reader. Wi-Fi and accessibility attributes such as Wheelchair-accessible entrance also show on the profile. Some attributes are filled in from customer input, so check what Google already shows and correct it.

Prices belong in the price field

Customers want to know what a skin fade costs before they come in. Add each service under Edit services with a short description and use the price field. Google rejects custom service names with prices or phone numbers in them, so “Fade $35” will bounce.

Mobile and house-call barbers

Barbers who cut at homes, events or care facilities are a service-area business. Remove the home address and list up to 20 areas. If you also have a chair in a shop, that shop’s location can be a hybrid profile showing the address and a service area, as long as it’s staffed and has signage.

When a review names your barber

Reviews often name a barber. Thank the client and pass the praise on by first name. For a bad cut, offer a free fix by phone or in person; don’t argue about what was asked for.

Photos

Close-up shots of fresh cuts are your portfolio. Take them in good light, in focus, without heavy filters, and get the client’s okay. Add an exterior photo so first-timers can spot the pole.

If it doesn't work

  • People arrived when you were closed: update regular hours and use special hours for holidays.
  • Your price-in-the-name services were rejected: Google blocks prices and phone numbers in custom service names.
  • As a mobile barber your home address appears: remove it and set a service area instead.
  • Customers complain about the Cash-only label: switch it to No once you accept cards.
No website on your listing?Google's free business.site websites were switched off in 2024. B12 builds one from your listing details. Build one with B12 (partner)B12 is our website partner; we may earn a commission if you sign up. It does not change what we write.

Questions owners ask

I'm a mobile barber with no shop. Can I have a profile?

Yes. Google allows a business with no storefront that travels to customers one service-area profile. Hide your home address and list up to 20 cities or postal codes you visit.

Should I choose Barber shop or Hair salon?

Pick the one that best describes the business, which is what Google asks. A shop doing fades, line-ups and shaves is a Barber shop. Only add Hair salon if you run a full salon side with color and styling.

Do walk-in shops need regular hours?

Yes. Google asks for regular customer-facing hours. Only businesses that operate solely by appointment are told not to list them. Walk-in shops should show exact hours so people don't arrive to a locked door.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check