Categories to consider
- Chiropractor (primary)
- Physical therapist (only if one practices there)
- Massage therapist (only if one practices there)
- Sports medicine physician (only if one practices there)
Attributes
- Wheelchair-accessible entrance
- Wheelchair-accessible parking
- Wheelchair-accessible restroom
- Small business
- Veteran-owned
Typical services
- Spinal adjustment
- New patient exam
- Sports injury care
- Prenatal chiropractic
- Auto accident injury care
- Posture assessment
- Soft tissue therapy
- Corrective exercises
Categories that tell patients what you are
Chiropractic clinics often blend services: adjustments, massage, rehab exercises, sometimes acupuncture. Google’s rule is to pick categories that complete “this business IS a”, not “HAS a”. Use Chiropractor as the primary. Add Massage therapist only if a massage therapist works in the clinic as part of your business, and Physical therapist only if a physical therapist does. A chiropractor who uses soft tissue techniques doesn’t make the clinic a massage business. Google also says not to use categories as keywords.
If a massage therapist rents a room and runs their own separate business, their categories belong on their own profile, not yours. Google says independently owned and operated businesses at the same place need their own profiles.
Chiropractors as practitioners
Google treats chiropractors who see the public as practitioners. When the clinic has several, it gets a location profile and each chiropractor can have a profile carrying only their own name. A solo chiropractor working under a clinic brand shares one profile named “Brand: Name”. Office staff should not have profiles. One chiropractor, one profile: not one for sports care and another for prenatal care.
Reviews that describe pain
Reviews often describe pain and recovery in detail. Thank patients without repeating any of it. Avoid “glad your sciatica is better” because it confirms a condition and a patient relationship. A complaint about billing or insurance belongs in a phone call with the office manager.
Booking from the profile
Health businesses can get a booking button and an updatable services list based on category. Add your own scheduling link. If you use more than one, set the preferred link so it appears at the top. Third-party scheduling providers sometimes add their links automatically. If you stop using one, select the option to remove the provider; providers must act within five days.
Services in patient words
People search for symptoms and situations: “chiropractor for back pain”, “prenatal chiropractor”, “car accident chiropractor”. Under Edit services, add services that match how patients describe their problem, with descriptions of what a visit involves. Keep medical claims modest. Google’s content policies prohibit misleading health information.
Photos
Show the front door and parking, the treatment rooms and the people patients will meet. Photos should be JPG or PNG, at least 250 pixels on each side, ideally 720 by 720.
If it doesn't work
- A booking provider you left still shows a button: remove the provider from your booking options. Google gives providers 5 days to remove links after a request.
- A massage therapist renting a room created their own profile: if they run a separate business at your address with their own hours, that can be valid. Don't add their category to your clinic.
- Patients see the wrong hours: if everything is by appointment, Google says regular hours may not be appropriate.
- A service name was rejected: remove prices or phone numbers from the name and use the price field.
Questions owners ask
Can I add Physical therapist because we offer rehab exercises?
Google's test is whether the business is that thing, not whether it has a related service. Add the category only if a physical therapist practices there. Otherwise, list corrective exercises as a service.
Are chiropractors on Local Services Ads?
Chiropractor is on Google's US Local Services Ads category list. Health care categories have stricter screening, including provider license checks and NPI verification for select users, and pre-badge ads aren't available for health care.
Can we have one profile for the clinic and one for me?
Yes, if other chiropractors also work there. If you are the only chiropractor and practice under a brand, Google says to share one profile named '[brand]: [your name]'.
Sources
- Guidelines for representing your business on Google (support.google.com)
- Add links to your Business Profile (support.google.com)
- About Local Services Ads (support.google.com)
- Manage your services on your Business Profile (support.google.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.