Categories to consider
- Electrician (primary)
- Electrical installation service
- Lighting contractor
- Electric vehicle charging station contractor
- Auto electrical service (only if you work on vehicles)
Attributes
- Small business
- Black-owned
- Veteran-owned
- Light bulbs (recycling, only if you accept them)
- Batteries (recycling, only if you accept them)
Typical services
- Panel upgrades
- Outlet and switch installation
- Lighting installation
- EV charger installation
- Ceiling fan installation
- Electrical troubleshooting
- Whole-home rewiring
- Generator hookup
- Electrical inspections
The name field is not ad space
The most common problem on electrician profiles is the name. “Bright Spark Electric | 24/7 Licensed Electrician Near You” breaks Google’s rules in three ways. The guidelines say the name should match the real-world name you use consistently on your storefront, and they exclude taglines, hours, phone numbers and location details. Legal terms such as LLC or Inc. are only allowed when you can back them with signage or invoices. Keyword-stuffed names invite edits from the public and can lead to suspension.
Pick categories by what you sell
Electrician is the obvious primary. Secondaries should match revenue, not wishes. Google says to use a few categories and not one per product or service. A shop that does a steady stream of landscape and commercial lighting can add Lighting contractor. A shop that installs home chargers every week can add Electric vehicle charging station contractor. Generator hookups and ceiling fans belong in services.
Changing or adding a category may trigger a new verification request, so make category decisions once and then leave them.
Service area, and when an address makes sense
Most electricians work at the customer’s home, which makes you a service-area business with the address hidden. Up to 20 cities or postal codes fit in the service area. If you run a supply counter that is staffed during posted hours with permanent signage, you can be a hybrid and show it.
Attributes worth answering
Open More under Edit profile. Identity attributes like Veteran-owned or Black-owned are opt-in and can be switched off any time. Small business applies to businesses under $10 million a year that are not franchises. Recycling attributes such as Light bulbs or Batteries show a recycling icon, but they appear only for some categories. Only switch them on if you take those items from the public.
When a review mentions safety
Electrical reviews often mention safety. When a customer praises a fix, thank them and name the job type. When someone says a breaker keeps tripping or a fault came back, offer a return visit by phone rather than debating code details in public. If a reviewer describes a hazard, a short note that you’d like to inspect it reads better to the next customer than a defense of the original work.
If it doesn't work
- Your name edit was rejected: Google wants the real-world name used on your storefront or vehicles. Remove extra keywords and try again.
- You can't find recycling attributes: they depend on your business category and may not appear for electricians.
- Google wants re-verification after adding a category: finish it before more edits.
- Two profiles exist for the same business: Google allows one per location. Keep the verified one and handle the other as a duplicate.
Questions owners ask
Can I put 'Licensed Electrician' or my license number in the name?
No. Google says unnecessary information isn't allowed in the business name, including marketing taglines. Put license details on your website or in the description instead, and keep the name to what customers see on your signage.
Are electricians eligible for Local Services Ads?
Electricians appears on the Local Services Ads category list in the US. Google lists electrician among the urgent categories, which adds service professional background checks on top of business and owner license checks for select users.
Should I add EV charger work as a category or a service?
If installing chargers is a real part of what your business is, the category Electric vehicle charging station contractor fits. If you do one a year, list it as a service. Google says not to add a category for every product or service.
Sources
- Guidelines for representing your business on Google (support.google.com)
- Edit your business attributes (support.google.com)
- Business screening and verification requirements (support.google.com)
- Choose a business category (support.google.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.