Free tool

Review reply writer

Paste the review, pick the star rating and a tone, and get three drafts to edit. Nothing is posted for you: copy the one you like into the reply box on your profile.

Drafts are a starting point, not a finished reply. Don't share private details, and never offer anything in return for a changed review.

What makes a reply work

Your reply is public, it shows as coming from the business, and Google notifies the reviewer. Keep it short, thank them, deal with the specific point they raised, and move anything personal to a private channel. Google's own reply tips ask owners not to include offers or promotions in replies and never to offer anything in return for changing a review.

For the reviews that are hardest to answer, our situation pages have five or more example replies each: a 1-star review with no text, a review meant for another business, a price complaint, a rude-staff complaint and 20 more.

When not to reply, or not yet

If the review is spam, written about another business or by a competitor, report it first; see how to report a review. If it threatens legal action or names a patient or client, read the legal-threat page or the healthcare privacy page before you write anything.