Check before you create
Bing often knows about a business before its owner does. Listings get built from directories and other data, so there may already be a card for you with an old phone number or last year’s hours. Adding a fresh listing on top of that leaves two versions of your business on Bing Maps, and cleaning that up takes a support request.
So the first move is a search inside the portal at bing.com/forbusiness. Microsoft’s contact page sends anyone with questions about adding a business or correcting its details to the Bing Places portal, and that’s where the search happens. If your business turns up, claim it.
Three ways in
Microsoft’s October 2025 announcement of the rebuilt portal describes three routes:
Import from Google. If you keep a Google Business Profile, Bing can copy it. Microsoft says the new import is faster and keeps your name, hours and contact details intact. The import guide covers the steps.
Claim. If Bing already has your business, take it over rather than starting again.
Add it manually. Fill in the form yourself. Use the business name on your sign, the full street address customers visit, a phone number you answer, your hours and your website.
Fill it in properly
A bare listing with a name and address does the minimum. The Recommendation Tool in the new dashboard is there to fix that: Microsoft says it suggests attention-getting photos, a website, hours and social media links, and adds items for some categories, like a menu or online ordering link for restaurants. Work through it while the listing is new.
Write details the way customers know them. If your sign says “Rosa’s Bakery,” don’t list “Rosa’s Bakery & Café LLC.” A consistent name, address and phone number across Bing, Google and your website makes your business easier to match.
Microsoft also notes that some features may not be offered in every country or region, so the dashboard you see may differ slightly from another owner’s.
Verify, then wait
Bing needs to confirm the business is yours before it publishes your details. The options depend on your listing; the verification guide covers them and what to do when none can reach you. After that, the listing still has to publish. Your dashboard shows its status, and the guide to a listing that isn’t showing on Bing explains the wait.
Once it’s live, search for it on Bing and on Bing Maps from a phone. Check the pin location, the hours and that the call button rings your number.
If it doesn't work
- Bing can't send a verification code to your address: check the address is complete and matches your postal address, then see the verification guide.
- You end up with two listings: stop editing the extra one and see the duplicate guide.
- A feature mentioned here doesn't appear for you: Microsoft says some Bing Places features may not be available in every country or region.
Questions owners ask
Should I import from Google or add the business by hand?
Import if you have a verified Google Business Profile; it's usually the faster route past verification. Add by hand if you have no Google profile, or if the Google details are wrong and you'd rather not copy them across.
What should I pick as my category?
Choose the one that describes what customers come to you for, not every service you offer. A precise main category helps Bing match you to the searches customers make, and you can add details later.
Can I list a business with no storefront?
As of November 2026, Microsoft's help doesn't set out rules for service-area or home-based businesses on Bing. If your address is new or unusual and Bing won't accept it, Bing Places support is the route.
Sources
- Introducing the New Bing Places for Business (blogs.bing.com)
- Add and manage your business listing (support.microsoft.com)
- How to report a concern or contact Bing (support.microsoft.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.