Your listing may be older than your account
Bing doesn’t wait for owners to sign up. It assembles listings from other sources, which is why you can find your shop on Bing Maps without ever having used Bing Places. Microsoft’s support page describes Bing Places as the place to claim or update that listing, and its October 2025 announcement of the rebuilt portal puts claiming, hours and photos in one place at bing.com/forbusiness.
Claiming is how you take control of the existing card instead of building a new one beside it.
The old-details trap
The hard part is that Bing verifies you against what it already has. If its listing carries a phone number you dropped years ago, a text code goes there. If the address is your old premises, a mailed code goes there. And you usually can’t correct those details until the listing is verified.
In February 2026 an owner described exactly this on Microsoft’s Q&A forum: the phone number and address were wrong, and verification depended on both. A Microsoft support moderator gave a way out. Sign in to Bing Places, choose Support at the bottom of the page, explain the situation, and request manual or alternate verification. The moderator said that sends the case to Bing Places support for manual review instead of the automated loop.
Check for a shortcut first
If you have a verified Google Business Profile at the same address, try importing it before you fight the claim. The import guide explains why Microsoft’s moderators suggest it when verification stalls.
What to send support
Keep the request short and specific: the listing as Bing shows it, which details are out of date, and what you’ve tried. Attach proof that you run the business at the current address, such as a business registration or a recent utility bill, plus links to your listings elsewhere that show the current phone number. Other ways to reach support, including chat, are on the Bing Places overview page.
What not to do
Don’t add a brand-new listing because claiming is frustrating. You’ll end up with two cards, one of which you can’t edit, and a second problem for support to untangle. When you do get control of the original, fix every out-of-date detail in a single session rather than one at a time, so the listing only has to publish once.
If it doesn't work
- Bing would send the code to a disconnected number or a former address: a Microsoft support moderator told an owner in this loop to ask support for manual or alternate verification.
- Your Google profile is verified at the same address: try the Google import, which Microsoft's moderators suggest when Bing's own verification stalls.
- The listing shows a permission error when you edit it: it may be a duplicate you can't claim. See the duplicate guide.
Questions owners ask
Someone else claimed my listing. What can I do?
As of November 2026, Microsoft doesn't publish an ownership dispute or transfer process for Bing Places. Its support moderators send listing access problems to Bing Places support. Bring proof that you run the business at that address.
Can I claim a listing without verifying it?
Not on your own. Claiming ends with verification. When no option can reach you, a Microsoft support moderator's advice was to ask support for manual or alternate verification, which puts a person in charge of the check.
Is claiming the same as importing from Google?
No. Claiming takes over a listing Bing already has. Importing copies your Google Business Profile into Bing Places. Microsoft's October 2025 announcement treats them as separate routes, alongside adding a business manually.
Sources
- Introducing the New Bing Places for Business (blogs.bing.com)
- Add and manage your business listing (support.microsoft.com)
- How to correct information on Bing (Microsoft Q&A, Microsoft support moderator, Feb 2026) (learn.microsoft.com)
- Business listing verification (Microsoft Q&A, Microsoft support moderator, Nov 2025) (learn.microsoft.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.