How duplicates happen on Bing
Bing assembles business listings from more than one source, and it doesn’t always recognize that two records describe the same shop. In June 2026 an owner of a winery in Greece found a second listing with a different name and address next to the published, Google-synced one. A Microsoft support moderator said it was likely created automatically from a different data source. Moves, rebrands and changed phone numbers are the usual triggers.
The harm is practical. Customers may land on the copy with your old number, and Bing Maps may show the wrong card.
Why you shouldn’t verify the copy
The instinct is to claim the duplicate so you can edit it. In the Greek case that went nowhere: Bing refused to send a code because the duplicate’s address was incomplete, and editing it returned a permission error. The moderator explained that the duplicate couldn’t be edited or verified, and the advice was to stop trying and ask support to act on it instead.
Verifying a duplicate also leaves you with two listings to maintain, which is the opposite of what you want.
Duplicates inside your own account
Sometimes both copies are yours, often after a Google import created a second listing beside one you’d built by hand. Here you have control. Decide which listing is verified and correct, remove the other from your dashboard, and make any remaining edits in one go.
Getting support to act
Contact Bing Places support (chat, or a request from your signed-in account; the Bing Places overview page has the steps). Ask for one specific outcome, in the moderator’s words: keep the published listing as the authoritative profile and remove or merge the duplicate. Send the evidence listed in the FAQ below and keep the case number.
A backup while you wait
Find the duplicate on Bing Maps and use Suggest an edit or Feedback to report it as a duplicate of your verified listing. Microsoft’s own help names the feedback button at the bottom of Bing Maps pages as the way to report map issues.
Then deal with where the copy came from. If it carries an old address or number, update the directories and websites that still show those details, or Bing may rebuild the card.
If it doesn't work
- Support chat won't connect: use the support request inside your signed-in Bing Places account instead. The overview page lists every route.
- The duplicate comes back: it may be rebuilt from another data source with your old details. Correct those details on directories and sites that still show them.
- Both listings are in your own account: decide which is verified and correct, and remove only the other.
Questions owners ask
Can I delete a duplicate I don't control?
No. A listing that isn't in your dashboard can't be removed from your side, and the Microsoft moderator noted that forum contributors can't modify listings either. Bing Places support decides whether to remove or merge it.
What should I send support?
Details of both listings, a clear statement that they're the same business, which one to keep, proof that you own the business, your Google Business Profile link if you have one, and screenshots of any errors you hit.
Does Bing Maps feedback remove duplicates on its own?
Sometimes. The Microsoft moderator described marking the copy as a duplicate through Bing Maps feedback as something that sometimes works, not a guarantee. Microsoft's help says all feedback is reviewed but you may not get a personal reply.
Sources
- Duplicate Bing Places listing cannot be verified or edited (Microsoft Q&A, Microsoft support moderator, Jun 2026) (learn.microsoft.com)
- Send feedback or report a concern (support.microsoft.com)
- How to report a concern or contact Bing (support.microsoft.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.