Profile setup by industry

Google Business Profile setup for auto repair shops

Use Auto repair shop as primary, add specialty secondaries like Brake shop for work you advertise, show your garage address and add a service area if you do roadside or mobile repairs.

7 steps

  1. Step 1: Select Edit profile, set Auto repair shop as primary and add secondaries like Brake shop for services you promote.
    5 min
  2. Step 2: Keep the shop address visible since customers drop off cars there.
    1 min
  3. Step 3: If you also do roadside or mobile repairs, select Edit next to Service area and add up to 20 areas.
    5 min
  4. Step 4: Give a separately run body shop or tire center with its own entrance its own profile and a distinct name.
    10 min
  5. Step 5: Select Edit services and list repairs, diagnostics and maintenance with short descriptions.
    15 min
  6. Step 6: Open Edit profile, then More, and answer amenity and recycling attributes that apply.
    3 min
  7. Step 7: Upload photos of the storefront, service bays and waiting area.
    10 min
  8. Arrived: Drivers see a shop with clear specialties, an address to drive to and, if you offer it, the area your mobile service covers.

Checked 13 Nov 2026 · source: support.google.com

No website on your listing?Google's free business.site websites were switched off in 2024. B12 builds one from your listing details. Build one with B12 (partner) B12 is our website partner; we may earn a commission if you sign up. It does not change what we write.

Categories to consider

  • Auto repair shop (primary)
  • Mechanic
  • Brake shop
  • Oil change service
  • Transmission shop
  • Tire shop
  • Wheel alignment service
  • Auto air conditioning service
  • Car inspection station

Attributes

  • Wheelchair-accessible entrance
  • Wi-Fi
  • Batteries (recycling, if you accept them)
  • Veteran-owned
  • Small business

Typical services

  • Brake repair
  • Oil change
  • Check engine light diagnostics
  • Transmission repair
  • Tire rotation and replacement
  • Wheel alignment
  • AC recharge
  • State inspection
  • Roadside battery jump-start

Garage plus roadside is the textbook hybrid

Most trades have to choose between storefront and service area. Auto shops often don’t. Google’s guidelines use an auto shop with a garage and roadside service as its example of a hybrid business. You keep the garage address visible, because customers drop cars off there, and add a service area for the places your truck goes. The garage must be staffed and able to receive customers during its stated hours. If it lacks permanent on-site signage, Google says it isn’t eligible as a storefront at all.

Mobile mechanics with no garage are pure service-area businesses: one profile, address hidden, up to 20 areas.

Specialty categories

Auto repair shop is the broad primary for a general shop. Specialty secondaries help when you promote that work: Brake shop, Transmission shop, Tire shop, Wheel alignment service, Oil change service, Auto air conditioning service. A state-licensed inspection station can add Car inspection station. Google’s guidance is to use few categories, so pick the specialties that bring customers in, and put the rest in services.

A transmission-only or brake-only shop should lead with that specialty instead. Google prefers the specific option when it fits.

Body shops and tire centers under one roof

Many repair businesses also run collision repair or a tire center. If it operates as a distinct, public-facing department, with its own entrance, categories and possibly its own hours, Google says it can have its own page. Each department’s name must differ from the main business. A small corner of the shop that does occasional dent work isn’t a department.

Attributes drivers check

Waiting customers care about Wi-Fi and accessibility. Recycling attributes such as Batteries show a recycling icon in results, but they depend on category. Turn one on only if you take old batteries from the public.

Reviews show what drivers weigh most: was the price fair, and did the fix hold. Thank customers who mention honesty or speed. When someone says a problem returned, invite them back for a recheck and keep warranty or pricing details for a call. Don’t post their vehicle details, plate or invoice in a reply.

If it doesn't work

  • Your body shop's categories got merged into the repair profile: if it's a distinct department, it can have its own profile with a different name.
  • You can't add a recycling attribute: options depend on your category.
  • You don't see the Google Verified badge after signing up for Local Services Ads: Google says it's unavailable for auto verticals.
  • Hours show the shop open while only the tow line runs: list the hours the counter is staffed.
No website on your listing?Google's free business.site websites were switched off in 2024. B12 builds one from your listing details. Build one with B12 (partner)B12 is our website partner; we may earn a commission if you sign up. It does not change what we write.

Questions owners ask

Can my shop show its address and a service area?

Yes. Google's guidelines use an auto shop with a garage and roadside service as the example of a hybrid business. The garage must be staffed and able to receive customers during its stated hours.

Should my body shop have its own profile?

If it operates as a distinct, public-facing department, usually with its own entrance and categories, Google says it can have its own page. Its name must differ from the main shop's name.

Are auto shops on Local Services Ads?

Auto Repair Shop is listed among Local Services Ads categories in the US. Google says the Google Verified badge is unavailable for verticals in the auto, beauty and dining categories.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check