Free tool

Listing check: what is your profile missing?

Answer ten questions about your listings. You get a score and a list of what to fix, each line linked to the step-by-step guide. It takes about two minutes and nothing is saved.

1. Is your Google Business Profile verified?
2. Are your regular hours right?
3. Are special hours set for the next holidays?
4. Does your primary category match exactly what you are?
5. Have you written a business description?
6. Have you added new photos in the last 90 days?
7. Have you replied to your most recent reviews?
8. Have you shared your review link with customers (card, QR code, email)?
9. Have you claimed your place on Apple Maps?
10. Does your listing link to a website of your own?

Why these ten

They are the fields owners most often leave empty or let go stale, and the ones customers notice: whether you are open, what you do, recent photos, how you answer reviews, and whether people on iPhones and Bing can find you at all. Verification comes first because most edits only go live on a verified profile.

A perfect score doesn't guarantee a higher ranking. Google says local results depend mainly on relevance, distance and prominence; a complete, accurate profile helps relevance, and steady reviews and replies help prominence. See how to rank higher on Google Maps.