Pin problem or address problem?
These look the same to a customer who ends up at the wrong door, but Apple handles them differently.
A pin problem means the street address is right and the dot is wrong: on the next building, in the road, or at the far end of a long plaza. That is fully in your hands. Apple’s edit screen asks you to check the pin and drag the map, or type coordinates, until it sits on your building. It’s the quickest fix on this page.
An address problem means the text is wrong or you’ve moved. Apple’s help for a single location covers hours, photos and the pin, but it doesn’t walk through changing the street address. The bulk template for five or more locations has address columns, and Apple reviews those changes.
Where exactly the pin belongs
Apple is unusually specific here. The point goes on top of the building and centered over your space. It can’t be on the sidewalk, the road or the nearest intersection, and it shouldn’t mark a doorway or the parking entrance, even though that’s where customers arrive. If you share a building, center it over your unit as best the map allows. Zoom all the way in before you save, since a pin that looks right zoomed out can be a block off up close.
Moving to a new address
If you’ve moved across town, treating it as one place that closed and another that opened is a clean, documented route:
- Add the new address as a location, with the same brand, hours and phone.
- Rebuild the place card: photos, cover photo, Actions.
- Remove the old location and choose This location is permanently closed.
Apple says the old spot may still appear in Maps after removal, but marked closed, and you can no longer manage it. Do steps in that order so customers are never left with nothing.
If the address keeps changing back
If the address on your card changes back after you fix it, don’t keep re-editing. For that, or anything the portal won’t let you change, use Support from your account icon in Apple Business and describe the old and new address.
If it doesn't work
- The pin keeps landing on the street: Apple doesn't allow coordinates on sidewalks, roads, intersections, doorways or parking entrances. Center it on the roof.
- You manage five or more locations: use Manage > Edit Multiple Locations, update address fields in the template and send it for review.
- You can't find an editable address field: contact Apple Business support from your account icon > Support, since Apple's single-location guide doesn't document it.
- The old address still shows in Maps after removal: Apple says a removed location may still appear in Maps.
Questions owners ask
Which address format should I use?
The one officially listed on your website and the one customers use to find you, written in the same language as your official address. Apple asks for consistency so the place card, your site and your signage all agree.
Will moving lose my photos and insights?
If you add a new location, its place card starts fresh, so plan to re-add photos, Actions and a showcase. Apple's guide doesn't describe carrying photos or insights from a removed location to a new one.
Why not just edit the old listing to the new address?
You may be able to, especially through the bulk edit template. Apple's single-location edit guide covers the pin but not address fields, so the steps aren't documented. Ask Apple Business support if you want to keep one place card.
Sources
- Edit or remove a single location (support.apple.com)
- Configure location attributes (support.apple.com)
- Edit or remove multiple locations (support.apple.com)
- Get support for Apple Business (support.apple.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.